Privacy Policy

This Policy describes the information we collect from you, how we use that information and our legal basis for doing so. It also covers whether and how that information may be shared and your rights and choices regarding the information you provide to us. This Privacy Policy applies to the information that we obtain through your use of Heimdall websites including its subdomains,

We will never sell your personal data to anyone.

Who We Are

Heimdall is a company located in Florianópolis, in the beautiful state of Santa Catarina, Brazil. Our mission is to help people make better decisions in the cryptocurrency market by offering them more data about this market.

Purpose of the Processing

What We Collect and Receive

Contact us via email

For example, when you ask for support, send us questions or comments, or report a problem, we will collect your name, email address, message, form data, etc. We use this data solely in connection with answering the queries we receive and to take product decision making based on your comments.

Usage data

when you visit our site, we will store: the website from which you visited us from, the parts of our site you visit, your interactions with our sites (links and button clicks, mouse movements, and scrollings), the date and duration of your visit, your anonymized IP address, information from the device (device type, operating system, screen resolution, language, country you are located in, user agent of the browser, and web browser type) you used during your visit. We process this usage data with Matomo Analytics for statistical purposes, to improve our site and to recognize and stop any misuse.


we use cookies (small data files transferred onto computers or devices by sites) to tell returning users apart from new users. You may deactivate or restrict the transmission of cookies by changing the settings of your web browser. Cookies that are already stored may be deleted at any time.

Create an account

When you sign up for and open an account on our forum, or purchase a premium account, or sign up for content or offers, we may ask you to provide us with information such as your name, email address and details about your organization. As otherwise detailed in this Privacy Policy, we will solely process this information to provide you with the service you signed up for.

Why We Collect

Processing your personal data such as cookies is helping us identify what is working and what is not on our websites. Thanks to this information we can know what parts of our websites user interface needs improving and which are working as expected, it also helps us know what data is more important to our users so we may research new datas to present to them. By processing your personal data, you can profit from a website which is getting better and better.

Without the data, we would hardly know if our services are working for our users. Your data will be used only to improve the user experience on our websites and help you find the information you are looking for. We don’t want to track you, the aggregated data of all our users is what we really need.

Services We Use


Matomo is an open source web analytics platform. A web analytics platform is used by a website owner in order to measure, collect, analyze and report visitors data for purposes of understanding and optimizing their website. If you would like to see what Matomo looks like, you can access a demo version at:

Recipient of the Personal Data

The personal data received through Matomo is sent solely to our company.

Details of Transfers to Third Country and Safeguards

Matomo data is hosted in the United States, under Google Compute Engine servers managed solely by Heimdall.

For data we collect through Hotjar, check their Privacy Policy for updated information.

Access and Disclosure to Third Parties

Heimdall does not sell, and has not sold, consumers’ Personal Data at any time. Except as provided below, we also do not share or disclose your Personal Data.

Disclosures Because the Government Told Us To — if we are obliged to comply with law enforcement or national security requests and legal process, such as a court order or subpoena.

Disclosure in the Event of Merger, Sale, or Other Asset Transfers — in case of a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, purchase or sale of assets, or transition of service to another provider, then your information may be sold or transferred as part of such a transaction, as permitted by law and/or contract.

Retention of data

Matomo data — we retain non aggregated data (user visits) for 4 (four) months, after this period we only keep the aggregated data.

Account data — if you have an active account we will retain this information for as long as your account is active.

We will retain your information as necessary to provide you with the services or as otherwise set forth in this Policy. We will also retain and use this information as necessary for the purposes set out in this Policy and to the extent necessary to comply with our legal obligations, resolve disputes, enforce our agreements and protect Matomo’s legal rights. We also collect and maintain aggregated, anonymized or pseudonymized information which we may retain indefinitely to protect the safety and security of our Site, improve our Services or comply with legal obligations.

Privacy Policy Changes

We may update this Policy from time to time. If we do, we’ll let you know about any material changes, either by notifying you on the website or by sending you an email.